Don't worry people, C.R.A.P doesn't mean the 'bad' stuff, actually, it is the acronym for Contrast, Repetition, Alignment and Proximity. Yes, these words are the key essentials to any good or even great design whether it's in art, architecture, photography, design products, graphics, fashion, typography and many more. If you can balance these key elements beautifully you get one great design that's attractive enough to catch your eyes.
Don't believe me? Well, let's check out some of the examples below:
Contrast:
Contrasting, especially in colours really does make something stand out. You would notice the red petals right away on this picture, right? :)
Repetition:
From the verb repeat, yup, it's about repeating a certain element to give that extra emphasis or wow effect.
Proximity:
Size does matter. Proximity is all about balancing the size of your elements. Do you want one thing to stand out or a lot of things like this cabinet of food below.
See, these four key elements of design can be seen anywhere. Here are more examples:
In Architecture:
In Fashion:
In Art:
Contrasting, especially in colours really does make something stand out. You would notice the red petals right away on this picture, right? :)
Source: http://fineartamerica.com/images-medium/hot-cold-contrast-1-floriana-barbu.jpg |
Repetition:
From the verb repeat, yup, it's about repeating a certain element to give that extra emphasis or wow effect.
Source: http://www.thomevans.com/images/gal4/Repetition.jpg |
Alignment:
When you line things up you give it its core structure and intact beauty. In a way, creating a little bit of order in random beauty.
Source: http://farm3.static.flickr.com/2732/4389405314_a026d6b8db.jpg |
Size does matter. Proximity is all about balancing the size of your elements. Do you want one thing to stand out or a lot of things like this cabinet of food below.
Source: http://www.doorsofperception.com/archives/cityecolab-lmfcfoodflow-culiblog-0445.jpg |
See, these four key elements of design can be seen anywhere. Here are more examples:
In Architecture:
Source: http://www.awesomearchitecture.com/wp-content/uploads/2010/03/dynamic-architecture-3.jpg |
In Fashion:
Source: http://www.fashioncampus.it/fashion-design/fashion%20drawing/fashion%20design%20sketch.jpg |
In Art:
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