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C.R.A.P = The Basics of Aesthetics

Wednesday, March 2, 2011
Don't worry people, C.R.A.P doesn't mean the 'bad' stuff, actually, it is the acronym for Contrast, Repetition, Alignment and Proximity. Yes, these words are the key essentials to any good or even great design whether it's in art, architecture, photography, design products, graphics, fashion, typography and many more. If you can balance these key elements beautifully you get one great design that's attractive enough to catch your eyes. 

Don't believe me? Well, let's check out some of the examples below:

Contrast:
Contrasting, especially in colours really does make something stand out. You would notice the red petals right away on this picture, right? :)


Source: http://fineartamerica.com/images-medium/hot-cold-contrast-1-floriana-barbu.jpg


Repetition:
From the verb repeat, yup, it's about repeating a certain element to give that extra emphasis or wow effect.



Source: http://www.thomevans.com/images/gal4/Repetition.jpg

Alignment:
When you line things up you give it its core structure and intact beauty. In a way, creating a little bit of order in random beauty. 

Source: http://farm3.static.flickr.com/2732/4389405314_a026d6b8db.jpg

Proximity:
Size does matter. Proximity is all about balancing the size of your elements. Do you want one thing to stand out or a lot of things like this cabinet of food below.


Source: http://www.doorsofperception.com/archives/cityecolab-lmfcfoodflow-culiblog-0445.jpg

See, these four key elements of design can be seen anywhere. Here are more examples:
In Architecture:
Source: http://www.awesomearchitecture.com/wp-content/uploads/2010/03/dynamic-architecture-3.jpg


In Fashion:
Source: http://www.fashioncampus.it/fashion-design/fashion%20drawing/fashion%20design%20sketch.jpg


In Art:
Source: http://ursispaltenstein.ch/blog/images/uploads_img/leonid_afremov_art_work_2.jpg


Therefore, before you ever create an awesome design in whatever field you are studying in, just think about C.R.A.P. ^^


Happy creating ^^


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